Are Jessica Simpson and Tony Romo really in love with each other

Jessica Simpson's dad Joe Simpson who is doubling up as her manager, managing her professional career and PR affairs has now orchestrated a hot romance between daughter Jessica Simpson and Dallas Cowboys quarterback Tony Romo for a big budget Superbowl commercial; the trio already had talks with Pizza Hut. Hot Jessica Simpson's dad reportedly lured reluctant Tony Romo to feature in the commercial with a promise of a role in his daughter's upcoming movie.

Since Jessica Simpson's movie career is stalled, "It seems that Joe set them up to make sure Jess got good publicity," and she does dutifully, "what her dad tells her to keep her name in the papers," said an insider.

Whether Joe Simpson set the hot stars in romance or not; for one thing is true sexy Jessica Simpson and Texas cowboy Tony Romo truly like each other and that Joe Simpson is exploiting it in a big way to garner wide publicity for her daughter Jessica Simpson; revealed an insider.